Amanda Holges looks at 3 Ways to Boost your Marketing Return – regardless of what it is and where it is done.
There are many ways to market yourself. Online, in person, via others, your website, social media, publications, podcasts, YouTube, blogging, flyers, direct mail, emails. But despite all the various ways and platforms, there are 3 things that matter to all of them…..
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Today, I am looking at three ways to boost your Marketing Return.
There are many ways to market yourself: online, in person, via others, your website, social media, publications, podcasts, YouTube, blogging, flyers, direct mail, emails, the list goes on. Despite all the various ways and platforms, there are three things that matter to all of them.
So here are my 3 Ways to Boost your Marketing Return regardless of what it is, and where it’s done.
Number one – Right for your Target. Before you consider any form of marketing, you need to know exactly who you want to market to. If you’re trying to target rugby players, it’s pointless putting up a cute, fluffy ad in Vogue and hoping to attract them. I am not being stereotypical, or saying that there wouldn’t ever be a rugby player reading it. But it’s hardly the target market for Vogue. The same goes for trying to appeal to everyone with some generic ad. The message just won’t hit home to the person that you are trying most to target.
Clearly define the person that you are trying to attract, and identify what would appeal to them, the message that speaks their language, and on the media and platforms where they are likely to be. You may have more than one, but target each one separately so that you appear to be talking directly to that one person. Then they’re more likely to hear you and take action.
Number two: Consistency, Consistency, Consistency. It is no good turning up anywhere once and hoping everyone is going to love you and buy from you immediately. It is unlikely to happen. Having a regularity to how and where you market yourself builds a trust and a familiarity. Spreading that consistency across a number of places that your Key Target is likely to be, creates a volume for your message.
Get into a rhythm creating regular content, and expand from that. Slight alterations to the media you use, blogs, emails, videos, podcasts, and the platforms that you post on helps to make your content go further without having to create everything again from scratch each time. How regularly? Well, not necessarily every day. But just putting something out there ad hoc when you manage it, will not provide the results that you want. We’re talking regularly, consistent.
Number three: Monitor the “Wheres”. How do you know what works? And more importantly, what doesn’t? Well, you can ask your clients where they heard of you, or have different telephone tracking numbers on your adverts. You can direct each method of advertisement to a different landing page. Add a Facebook and a Google analytics pixel to your website, and track how someone visited your site and left their details or purchased.
The key lesson here is, it’s no good doing all this marketing if you don’t know which bit is working. By knowing the types of content and platforms that work for you, you can focus on developing what works for your business.
There is no perfect blueprint of what to advertise, where, and how often. Sorry, it’s different for everyone. There are possibilities that may work, but by knowing more about who you want to sell to, keeping it regular, and monitoring and tweaking what works, you increase your chances of getting it right and increasing your sales.
Don’t just chuck your time and money at everything and hope. Know your target, be consistent, and monitor it. Over time, things change, and you need to continue to stay ahead of it.
Take a look at your current marketing today and see how it’s working and where to improve. Download my Marketing Review now at amandaholges.co.uk/marketing to calculate your return on investment for your current marketing, and identify where to focus your next spend.
It also tells you what to do if it’s all going horribly wrong.
So, 3 ways to boost your Marketing Return: Know your Target, Be Consistent, and Monitor it. And download my marketing review now at amandaholges.co.uk/marketing to identify where your next marketing spend should be.
Until next time. Speak soon.